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GoCo launched in the Spring of 2020. As a new player in bespoke SMB communications solutions, and living under the TELUS Business umbrella, GoCo wanted to portray the importance of connection. With that in mind, we designed the logo on geometric forms—mirroring the “g” in “go” to “co.” From there, a business system that further explores the idea of connection and simple brand elements that allow for the logo to stand alone.
Creative Director / Yvette Reitner
Senior Art Director / Gus Gonzalez
Art Director / Carissa Cruz
Senior Strategist / Parker Mason
Group Account Director / Sophie Couvrette
Account Supervisor / Tanya Lonceravic