TELUS #EndBullying
Canada is one of the best places to live in the world. But in the digital world? Not so much. We’re ranked among the 5 worst nations for cyberbullying.
TELUS committed a long-term initiative to tackle cyberbullying. It began with a youth movement. Research confirmed kids wouldn’t step up for each other unless they knew others were behind them.
To give them that sense of “strength in numbers”, we had to be everywhere. So we took over ever medium we could, from a WiFi networks, Canada’s largest youth empowerment group, and the hiphop streaming charts.
Executive Creative Director / Ron Smrczek
Strategy Director / Melissa Boyd
Associate Creative Directors / Yvette Reitner & Jake Bogoch
Art Director / Yvette Reitner
Copywriter / Jake Bogoch
Producer / Angela Carol
Account Director / Ashleigh McEwan
