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Sexually transmitted diseases are back in Toronto. Young people weren't using condoms for some reason. To make them interested in protection, we held a contest to design an official condom for Toronto.
To promote it, we wondered: What happens if you actually win? We wondered how your life would change. You'd be condom famous. That would be (mostly) great.
Executive Creative Director / Ron Smrczek
Digital Strategy Director / Marcel Zierfuss
Art Director & Graphic Designer / Yvette Reitner
Copywriter / Jake Bogoch
Account Director / Jenni Cowdy